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Our vision is to inspire travelers by delivering sustainable nature-based adventure and authentic cultural experiences.
Our mission is to transform Ras Al Khaimah’s tourism industry into a sustainable driver of the economy of the Emirate. To achieve our mission, we will:
To achieve Ras Al Khaimah’s tourism vision, mission and KPIs, we will execute the strategy during the 2019-2021 period along four strategic pillars and 20 objectives that collectively will enable us to achieve our goals.
Destination Marketing Present Ras Al Khaimah to the World
Tourism Destination and Product Development Create distinctive visitor experiences based on authenticity and differentiation
World-Class Human Capital Provide world-class service commensurate with our brand promise
Enabling Environment for Sustainable Growth Supporting industry enablers: Sustainability, Governance, Quality Assurance, Planning, Enterprise Development and Investment
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