Tourism Vision 2030

Our vision is to become a regional leader in sustainable tourism attracting over 3 million annual visitors by 2030, nurturing a tourism industry which is economically, environmentally and socially sustainable; and supports an improving quality of life for our citizens and workforce, while conserving and enhancing our unique environment.

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Mission

To transform Ras Al Khaimah’s tourism industry into a sustainable driver of economy for the Emirate.

  • Diversify and enhance the visitor experience in Ras Al Khaimah through differentiated development of sustainable experiences that are aligned with our vision
  • Raise the overall competitiveness of Ras Al Khaimah’s tourism industry to attract new investments
  • Position and promote Ras Al Khaimah’s tourism offering in targeted international markets to generate higher yield customers throughout the year
  • Expand tourism-driven employment, particularly for Emiratis and Ras Al Khaimah residents; improve quality of work life for employees of tourism establishments
  • Enhance liveability by improving the lifestyle of local Emiratis and Residents

Strategic Pillars & Objectives

Inspire travelers by delivering sustainable nature-based adventure and authentic cultural experiences.

Pillar 1

Enhance livability

  • Community involvement
  • Destination employee assistance program (EAP)
Pillar 2

Increase tourism GDP contribution

  • Focus on efforts towards right markets & segments
  • Tourism investments
  • Product development
  • Host world-class MICE, festival & events
  • Strategic partnerships
  • Improve destination connectivity
Pillar 3

Regional leadership sustainable tourism

  • Destination certification program
  • RAK accreditation program for tourism business (white label program)
Inspection
AHIC (2)

Strategic Objectives

  • Grow number of visitors
  • Increase visitor spending
  • Increase overall destination competitiveness
  • Strengthen quality of visitor’s experience
  • Achieve internationally recognized sustainable tourism certification
  • Create tourism products that cater to demand & visitors’ needs
  • Enhance tourism infrastructure across the Emirate
  • Assist with enhancement of affordable and efficient transport both within the Emirate and inter-Emirates
  • Increase number of jobs within the tourism sector
  • Enhance lifestyle of Emiratis and residents in Ras Al Khaimah
  • Improve quality of work for employees at tourism establishments

Foundation

  • Strong leadership
  • Clear direction

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