Our vision is to become a regional leader in sustainable tourism attracting over 3 million annual visitors by 2030, nurturing a tourism industry which is economically, environmentally and socially sustainable; and supports an improving quality of life for our citizens and workforce, while conserving and enhancing our unique environment.
To transform Ras Al Khaimah’s tourism industry into a sustainable driver of economy for the Emirate.
Diversify and enhance the visitor experience in Ras Al Khaimah through differentiated development of sustainable experiences that are aligned with our vision
Raise the overall competitiveness of Ras Al Khaimah’s tourism industry to attract new investments
Position and promote Ras Al Khaimah’s tourism offering in targeted international markets to generate higher yield customers throughout the year
Expand tourism-driven employment, particularly for Emiratis and Ras Al Khaimah residents; improve quality of work life for employees of tourism establishments
Enhance liveability by improving the lifestyle of local Emiratis and Residents
Strategic Pillars & Objectives
Inspire travelers by delivering sustainable nature-based adventure and authentic cultural experiences.
Destination employee assistance program (EAP)
Increase tourism GDP contribution
Focus on efforts towards right markets & segments
Host world-class MICE, festival & events
Improve destination connectivity
Regional leadership sustainable tourism
Destination certification program
RAK accreditation program for tourism business (white label program)