Much has been accomplished in Ras Al Khaimah that has caught the attention of the world. These include resorts, mixed-use investments and tourism development clusters. They also include confident steps toward developing nature and adventure tourism, and meetings, incentives, conferences and events (MICE) sector development. We have expanded our international promotion capabilities and opened new air routes with new airlines calling on the Emirate from new markets.

The resulting gains have been multi-dimensional. They range from positioning Ras Al Khaimah as a rising international destination with some new and dynamic experiences, to realizing aggressive growth in visitor arrivals and one of the highest occupancy rates in the world. These achievements created confidence among investors in the Emirate’s future, which is being translated into notable successes attracting large-scale hotel and resort investments.

Today, Ras Al Khaimah finds itself on the cusp of further growth and success, with the opportunity to shape our future as globally competitive, sustainable and agile in a dynamic global marketplace. We now embark on a new three-year strategy that will lead to a more successful future for our tourism sector and will contribute to a more prosperous economy for the Emirate of Ras Al Khaimah.

Our vision is to inspire travelers by delivering sustainable nature based adventure and authentic cultural experiences. We will raise overall competitiveness of the industry by focusing on carefully selected priority areas for implementation that will set us apart from the competitive tourism world. At Ras Al Khaimah Tourism Development Authority (RAK TDA), we are proud to work with our partners in leading this journey.

Strategies _ KPIs@2x-pichi

Strategies & KPIs

Strategic Vision

Our vision is to inspire travelers by delivering sustainable nature-based adventure and authentic cultural experiences.

Strategic Mission

Our mission is to transform Ras Al Khaimah’s tourism industry into a sustainable driver of the economy of the Emirate.

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Key Market Sectors@2x-pichi

Key Market Sectors

It is recognised that key market sectors need special attention in the growth and development of Ras Al Khaimah, as a visitor destination.

We are building a competitive tourism economy – so we realise that collaboration is vital to create and maintain growth. This improves the visitor experience and addresses the attractive market opportunities that undoubtedly exist.

Market Insights

To ensure that Ras Al Khaimah Tourism Development Authority remains the leader in comprehending our global markets, we have collated some insights

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