Ras Al Khaimah’s Tourism Industry Collaborate on Future of Emirate’s ‘Beyond a Journey’ Strategy

Ras Al Khaimah’s Tourism Industry Collaborate on Future of Emirate’s ‘Beyond a Journey’ Strategy

Category Public Relations

Date 06 Mar 2017

Leading tourism stakeholders participate in Ras Al Khaimah Tourism Development Authority-led workshop that revealed the 2017 strategy and latest tourism developments

More than 80 key Ras Al Khaimah tourism stakeholders and industry partners have joined the emirate’s tourism authority to celebrate the success of its ‘Beyond A Journey’ campaign, and gained an understand of the next phase of the strategy during an interactive workshop.

The third ‘Beyond A Journey’ workshop, organised by Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate’s tourism infrastructure and initiates its domestic and overseas promotions, took place at the five-start Al Wadi Desert, Ras Al Khaimah, a Ritz-Carlton Partner Hotel.

Participants gained insight of the latest visitors growth figures, key milestones achieved in 2016, latest developments and product launches in the region’s fastest growing tourism destination. RAKTDA also provided an overview of its marketing and communications strategies for the remainder of 2017, as well as activities achieved locally and internationally.

“We are pleased to continue hosting our series of ‘Beyond a Journey’ workshops and share with our key partners and stakeholders key milestones and accomplishments that they have helped us achieve through their constant support. The significant growth in visitor numbers to Ras Al Khaimah reflects the great efforts our hotel and industry partners are doing in joining forces with us to enhance Ras Al Khaimah as a tourist destinantion and offer visitors an unforgettable experience,” said Haitham Mattar, CEO, RAKTDA.

Hotels across Ras Al Khaimah recorded a 10 per cent increase in occupancy throughout 2016, reporting an average of 71 per cent from January to December. Similar growth was posted across all key performance indicators with RevPAR increasing by 5.5 per cent year-on-year when compared with 2015, while room revenue grew by 10 per cent.

RAKTDA will continue to build upon its ‘Beyond A Journey’ campaign through 2017 with plans to open the world’s longest zip line, official cycling and hiking routes and a luxury mountain camp, scheduled towards the end of the year.

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