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Ras Al Khaimah Tourism Development Authority (RAKTDA) organizes ‘Beyond a Journey’ workshop to update stakeholders on the emirate’s tourism strategy
RAKTDA has hosted its fourth ‘Beyond a Journey’ workshop updating more than 100 key tourism stakeholders and industry partners on the progress of the emirate’s tourism strategy.
The workshop that took place in the all-new Hilton Garden Inn, Ras Al Khaimah included an overview of RAKTDA’s marketing and communications strategies as well as key milestones achieved latest developments and product launches in the region’s fastest growing tourism destination.
“The Beyond a Journey workshop is extremely important to us as we share our key partners and stakeholders key milestones and make sure our activities and growth targets are aligned. The significant growth in visitor numbers to Ras Al Khaimah reflects the great efforts we all put together enhance Ras Al Khaimah as a tourist destination and offer visitors a memorable experience,” said Haitham Mattar, CEO, RAKTDA.
Participants also gained insights on the longest zip line in the world which is due to open in December 2017 as well as other several exciting products on Jebel Jais, the UAE’s highest peak, which is set to become the adventure tourism hub of the Middle East.
Ras Al Khaimah is on track to surpass its annual visitor target after the emirate’s hotels reported a 10 per cent year-on-year increase in international guest arrivals during the first six months of the year. Robust H1 growth was posted across all key performance indicators with total Guest Nights up 17.7 per cent, Average Length of Stay increasing by 10.5 per cent to 3.9 days from 3.5 days last year, and Room Revenue increasing by 13.3 per cent.
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