Ras Al Khaimah Tourism Development Authority (RAK TDA) Launches A Digital Travel Guide Designed to Inspire Visitors

Simulator Screen Shot Apr 22, 2018, 3_13_01 PM

Category Public Relations

Date 23 Apr 2018

Ras Al Khaimah Tourism Development Authority has launched a new mobile pocket guide to Ras Al Khaimah – ‘Visit Ras Al Khaimah’, designed to bring to life the diversity of its offer for visitors from across the globe. Featuring travel ideas and places to explore from across the Emirate, the app is now available for free download on iOS and Android in English and Arabic.

Catering to the digital-savvy traveller, the app is designed to serve as a personal guide to help visitors discover the hidden Emirate. From finding the best places to stay to uncovering events and activities, users can create their own personalized itinerary or have the app create ones for them based on their interests. As a testament to its user-friendly nature, the app will help plan the itinerary as per the distance and timings of the desired activities. To further help the user, the app will also send notifications for their upcoming listed events or nearby listed events that is targeted as per the interests.

Direct from the App, adventure seekers can compile their bucket list, traversing the mountainous Via Ferrata or flying Jebel Jais Flight: The World’s Longest Zipline, while wellness seekers can discover the 64km of pristine beaches and collection of luxury spas. Equally, cultural explorers can virtually experience the Emirate’s historic sites and tribal traditions dating back over 7,000 years before going to see them for themselves.

All the information on the app is categorised into four groups including “Stay”, “Experience”, “Taste” and “Shop”. The App also features interactive messaging with chatbox, ‘Abdullah’. Acting as a virtual customer guide, he will give users instantaneous feedback and suggestions based on their trip preferences and interests.

Haitham Mattar, CEO of RAKTDA said: “As we move towards attracting 1 million visitors by the end of 2018, it was important to have a mobile home for all the content that showcases the diversity of our offer. Our new app is designed to inspire people who are thinking about a visit to Ras Al Khaimah and provide those here with a wealth of information on the attractions, activities and events they can experience. Essentially it is a pocket source of inspiration and discovery for visitors looking to get the most out of their trip.”

The new App – ‘Visit Ras Al Khaimah’ will be regularly updated to feature all the latest news and events taking place in Ras Al Khaimah and can be downloaded now for all iOS and Android mobiles in English and Arabic.

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