Ras Al Khaimah Hosted the “Association of Independent Tour Operators” (AITO) Annual Overseas Conference

Ras Al Khaimah Hosted the “Association of Independent Tour Operators” (AITO) Annual Overseas Conference

Category Public Relations

Date 26 Nov 2018

  • The United Kingdom remains one of Ras Al Khaimah’s top key international source markets
  • As part of its Destination 2019 strategy, Ras Al Khaimah Tourism Development Authority (RAKTDA) has significantly increased its destination promotion in the UK market
  • RAKTDA aims to increase the number of UK visitors to the Emirate by 20% in 2019

Left to right: Shaji Thomas, Vice President of Tourism Development, RAKTDA, Kate Kenward, Executive Director, AITO, Haitham Mattar, CEO, RAKTDA, Derek Moore, AITO Chairman, Mohamed Khater, Assistant Director Tourism Development, RAKTDA.

Ras Al Khaimah Tourism Development Authority (RAKTDA) hosted the UK’s “Association of Independent Tour Operators (AITO)” annual conference from 22 – 25 November 2018. The conference welcomed 120 of the UK’s top specialist travel companies to the UAE’s northern Emirate and introduced them to the destination with its diverse and spectacular offering. The Association of Independent Tour Operators (AITO) is an umbrella organisation that represents Britain’s best independent tour operators.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said: “The United Kingdom has held its position as one of the top four key source markets for Ras Al Khaimah Tourism over the past few years and continues to show huge potential for further growth. In the first ten months of 2018, Ras al Khaimah saw visitors from the UK increase by 11% over the previous year. RAKTDA aims to increase the number of UK visitors in 2019 by 20% through increased marketing and trade partnerships.”

AITO Chairman, Derek Moore, comments: “We’re thrilled to have been invited by the Ras Al Khaimah Tourist Development Authority (RAKTDA). It has been particularly exciting for AITO members to visit such a fascinating destination that is on the cusp of change in terms of tourism.”

Chair of AITO Specialist Travel Agents, Gemma Antrobus, comments: “This is a destination with enormous potential for AITO Specialist Travel Agents, who are always on the lookout for somewhere a little different from the mainstream. It offers the perfect balance of beach, activity, history and culture, providing the variety that many of our discerning clients seek and that AITO Agents enjoy selling!”

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