In the last few years, our Partnership Marketing Team has spent considerable time in overseas markets and industry events, meeting numerous key individuals and discussing and reviewing global opportunities.

This has enabled us to identify key target markets and to formulate achievable future strategies.

Available budgets need to be spent wisely and it has been decided that the Ras Al Khaimah Tourism Development Authority focuses the majority of its resources on the Prime & Secondary markets that represent the greatest potential.

Core markets

We strive tirelessly in creating and developing strong brand affiliations and effective relationships with Key Tour Operators in the following markets:

  • UAE
  • United Kingdom
  • Germany
  • Russia
  • India

Secondary markets

In addition, we also work extremely hard to establish a presence and a working relationship with emerging source markets, including:

  • Scandinavia
  • China
  • Central & Eastern Europe
  • USA

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