We use all relevant marketing channels to promote Ras Al Khaimah as a ideal destination in both domestic & international Markets, so to increase tourism’s annual contribution to our economy

Effective marketing these days is much more than just advertising and promotion. It starts with product development and positioning – which provides a solid platform from which to communicate.

We have developed both – and this enables us to establish that crucial point of difference – and make Ras Al Khaimah stand out from the crowd.

Targeting plays a major part of our strategy. Mass marketing is dead and will never reappear. In its place, are a number of smaller and more attractive niche markets.

We are targeting these markets with specially tailored messages, making our overall communications more effective and more relevant.

The strategies and campaigns we utilise to achieve our marketing objectives, are constantly reviewed and improved, but include: Above and below the line campaigns, PR, digital and social media and website promotions.

Our social media program focuses on stimulating conversations about Ras Al Khaimah through key platforms including Facebook, Twitter and Instagram. We are posting regular up-to-date user-generated content, to greatly encourage visitors to continue sharing their own stories and experiences on an on-going basis.

Some of our many channels are listed below:

The Ras Al Khaimah Image & Video Library showcases the many attractive aspects of Ras Al Khaimah and is proving very popular. It contains a huge selection of images and videos, all FREE of charge to download and use, to promote tourism in Ras Al Khaimah. To gain access to our library is really easy. Just send an email to [email protected] and we will do the rest.

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Understanding Our Brand

Framed by the majestic Hajar Mountains, Ras Al Khaimah is the UAE’s best-kept secret.

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Campaigns

RAK TDA continues to successfully develop and deliver numerous global campaigns, targeted to specific target markets and regions.

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Partnerships

In the last few years, our Partnership Marketing Team has spent considerable time in overseas markets and industry events, meetin...

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