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Our mission is to transform Ras Al Khaimah’s tourism industry into a sustainable driver of the economy of the Emirate. To achieve our mission, we will:
- Diversify and enhance the visitor experience in Ras Al Khaimah through differentiated product development that is tightly aligned with our vision
- Position and promote Ras Al Khaimah’s tourism offering in targeted international markets to generate higher yield customers throughout the year
- Expand tourism-driven employment, particularly for Emiratis and Ras Al Khaimah residents
- Raise the overall competitiveness of Ras Al Khaimah’s tourism industry to attract new and local investments
Driven by the vision of His Highness Sheikh Saud Bin Saqr Al-Qasimi, the Emirate of Ras Al Khaimah has embarked on ambitious destination development plans to achieve tourism driven economic growth.
Already, the first three-year phase of our ten-year strategy (2016 – 2025) has achieved impressive gains in a short time. Through a concerted execution of strategy, and with the support of our partners, our investments have accelerated the Emirate’s progress, surpassing regional growth trends and planting it among the fastest growing tourism destinations worldwide. Demand already outstrips supply and with 1 million arrivals and AED 1.1 billion in revenue, we are on our way to achieve the targets we set for ourselves to reach by 2019.
Much has been accomplished in Ras Al Khaimah that has caught the attention of the world. At Ras Al Khaimah Tourism Development Authority (RAK TDA), we are proud to work with our partners in leading this journey.
Award & Achievements
World Travel Awards 2019
Ras Al Khaimah firmly established its adventure tourism credentials, winning ‘Middle East’s Leading Adventure Destination 2019’ and ‘Middle East’s Leading Adventure Tourist Attraction 2019’ at The World Travel Awards 2019 for the second year in a row.
AITO 2018
Ras Al Khaimah Tourism Development Authority Wins AITO Gold Award for ‘2018 Affiliate Tourist Office of the Year’ In London
Sheikh Saqr Program for Government Excellence
Ras Al Khaimah Tourism Development Authority honoured as Top Strategic Government Entity in the Emirate at the 12th edition of the SAQR Awards. The award ceremony, organized by the Sheikh Saqr Program for Government Excellence.
World Travel Awards 2018
Ras Al Khaimah firmly established its adventure tourism credentials, winning ‘Middle East’s Leading Adventure Destination 2018’ at The World Travel Awards 2018. Toro Verde, operator of Jebel Jais Flight also won the award for ‘Middle East’s Leading Adventure Tourist Attraction 2018’. The Awards were hosted in Ras Al Khaimah for the first time in 2018.
Gulf Business Awards 2017
GCC’s Tourism & Hospitality Company of the Year. Haitham Mattar, RAKTDA CEO – shortlisted nominee for the individual Tourism & Hospitality Leader award.
UNWTO Appointment – China
Haitham Mattar appointed as the Middle East representative for the United Nations World Tourism Organisation affiliate members board. Haitham Mattar elected Vice Chair of UNWTO Board of Affiliate members.
PATA Award 2017
Gold Winner – Marketing Media – Promotional Travel Video – Beyond A Journey video.
Global CEO Excellence Awards 2017
Haitham Mattar, RAKTDA CEO – ‘Tourism Promotion CEO of the Year.
Arabian Travel Awards 2017
Best Arabian Tourism Board
Transform Awards MENA 2017
Silver award – ‘Best Implementation of a Brand Development Project Across Multiple Markets’. Silver award – ‘Best Place or Nation Brand’. Bronze – ‘Best Visual Identity in the Travel, Leisure and Tourism Sector’.
Pacific Area Travel Writers Association (PATWA)
Emerging Tourism Destination of 2017.
16th GOLDEN CITYGATE Awards
Beyond A Journey destination video – Five Star Award.
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